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Farmers Markets

Thriving farmers markets have the capacity to serve as both vital direct-to-consumer market channel for small to mid-scale producers as well as invaluable community centers for local consumers. RAFI-USA supports farmers markets who want to see all community members welcomed and regular shoppers at the market. This food access support covers anything from targeted EBT incentive programming broader capacity building for market managers. Read below for an overview of RAFI-USA’s programs, publications, and resources for farmers markets.

Fresh Bucks Incentives Program
RAFI-USA coordinates the Fresh Bucks Incentive Program at 12 NC farmers markets. This program matches SNAP/EBT shoppers’ purchases dollar-for-dollar, effectively doubling the buying power of food insecure households. Fresh Bucks also benefits local food producers through increased sales. For more information about the Fresh Bucks Incentive Program, click here.

Farmers Market Technical Assistance 

RAFI-USA is available to help markets assess other strategies to help increase food access for customers. Contact Lisa (lisa@rafiusa.org) for technical assistance on:
  • Accepting SNAP/EBT at the farmers market
  • POS terminal equipment options
  • Building up market capacity
  • Fundraising and sponsorships for incentive programs
  • or other food access strategies


Guide to SNAP/EBT for NC Farmers Markets
RAFI-USA published a Guide to SNAP/EBT for NC Farmers Markets in 2018. This guide is for farmers market organizers, public health professionals, and food justice advocates who want to learn how farmers markets can accept SNAP/EBT benefits. The guide includes an overview of SNAP/EBT in North Carolina and how to implement a successful SNAP/EBT program at farmers markets, case studies of current NC farmers markets with SNAP/EBT programs, and supplemental resources and templates. Click here to view the Guide.

Other Farmers Market Resources

North Carolina Farmers Market Networking
North Carolina Farmers Market Manager Listserv – to facilitate communication among farmers, farmers’ market managers, support personnel and institutions, governmental and NGO staff and others interested in furthering farmers’ markets in the state of North Carolina. To subscribe to the listserv, contact amber_polk@ncsu.edu.

Farmers Market Coalition Networking and Resources
Farmers Market Coalition represents 3,500 markets, and maintains an active listserv of more than 1,000 subscribers. The listserv facilitates peer to peer exchange of market management best practices, funding opportunities and regulatory changes. To subscribe visit FMC’s website.

FMC also manages an extensive library of resources, webinars, guides, and templates for farmers markets. Click here to view their available resources.

Farmers Market Manager Training
Farmers market managers play an invaluable role in the success of a farmers market. And although they oversee many important aspects to market operations, they often receive very little training for how to perform their job. New York Farmers Market Federation compiled an extensive training guide to help new market managers understand their role and how to excel as a manager. Click here to access the guide.

USDA Farmers Market and Local Food Funding Opportunities
Farmers Market Promotion Program – to assist in the development, improvement, and expansion of domestic direct-to-consumer outlets like farmers markets, community supported agriculture (CSAs), roadside stands, agritourism, internet sales, and other forms of direct marketing.

Local Food Promotion Program – to assist in the development, improvement, or expansion of local and regional food business enterprises.

Food Insecurity Nutrition Incentives – to nonprofit organizations and government agencies for projects that increase the purchase of fruits and vegetables by low-income consumers by providing “cash” incentives at the point of purchase.

Community Food Projects – to help eligible nonprofits, tribal organizations, and food program service providers in need of a one-time infusion of federal assistance for projects that promote self-sufficiency and food security, address specific needs, and provide comprehensive, community-based solutions in low-income communities.