This reports outlines a strategy for sustaining income and jobs in rural communities through investment in existing farm businesses. The report documents the role that direct-investment in farmer innovation can play in assisting rural, farm enterprises to transition to more profitable, sustainable models.
This case study reviews issues and experiences involved with farmers’ market manager turnover and captures lessons learned
at four farmers’ markets in North Carolina. The findings presented here are based on existing research, our surveys of past and
current managers, and informal conversations with market stakeholders.