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BCBS NC Triangle and Rural Farmers Market Double Dollars Incentive Program

In 2019 RAFI-USA, in partnership with Blue Cross Blue Shield of North Carolina, we launched the Double Dollars Incentive Program at six Triangle-area farmers markets. This program doubles the buying power of EBT and WIC FMNP purchases as well as matches cash purchases from WIC clients and Section 8 Housing residents. There is no matching cap for the Double Dollars program. Five rural farmers markets will be added to the program in 2020. The program is available every week during market hours. The participating markets are:


Types of Incentives
  • SNAP/EBT – match SNAP/EBT purchases dollar for dollar, no matching limit
  • WIC FMNP – match vouchers with $4 in Double Dollar tokens
  • Cash Matching – match cash purchases from SNAP/EBT recipients who run out of EBT funds, WIC clients, and Section 8 Housing residents

Here is how it works:
  1. Decide how much to spend at the market.
  2. Visit the Info Table at the market.
  3. Let the market staff know how much money you would like to spend.
  4. Market staff will swipe your SNAP/EBT card or exchange cash from WIC clients and Section 8 Housing residents and give you $1 wooden tokens to spend at the market. We will also match what you spend in Double Bucks tokens. Ex, spend $15 in SNAP and get $30 to spend at the market.
  5. Use tokens at any stand that has a Double Dollars sign. Remember that no change will be given but farmers are happy to help make your purchase to the whole dollar!
  6. Tokens never expire and can be spent on any market day! Each market’s tokens have a specific stamp and can only be spent at that market.