Trying to represent the current state of American farming is a tall order. After all, who could possibly speak on behalf of all farmers? The sector is broad, diverse and impossible to accurately represent in a single article, blog post, report, or snappy hash-tag – much less a truck company’s re-branding effort.
This case study reviews issues and experiences involved with farmers’ market manager turnover and captures lessons learned
at four farmers’ markets in North Carolina. The findings presented here are based on existing research, our surveys of past and
current managers, and informal conversations with market stakeholders.