Farmers’ Market Challenges in a Rural Setting:
A case study of the Elaney Wood Heritage Farmers Market
This case study highlights the challenges faced by rural markets in recruiting and retaining vendors and in attracting customers.
“With the food I give them, I can guarantee it to be clean. I want to make good, clean food accessible,” says Jay Dixon. The farmer accepts EBT/SNAP at his Greene County farm stand and through his free delivery service.