Direct Mailing as a SNAP/EBT Outreach Strategy:
A Case Study of the Durham Farmers’ Market
This case study highlights an example of how a direct mailing campaign can be an effective strategy to promote a market’s SNAP/EBT program.
This reports outlines a strategy for sustaining income and jobs in rural communities through investment in existing farm businesses. The report documents the role that direct-investment in farmer innovation can play in assisting rural, farm enterprises to transition to more profitable, sustainable models.