Direct Mailing as a SNAP/EBT Outreach Strategy:
A Case Study of the Durham Farmers’ Market
This case study highlights an example of how a direct mailing campaign can be an effective strategy to promote a market’s SNAP/EBT program.
Our staff recently hosted a webinar covering how farmers’ markets can accept SNAP/EBT as payment. Missed it? –Watch this video! Any farmers’ market manager, vendor, board member, or partner that has considered adding SNAP/EBT as an accepted payment is strongly encouraged to check it out.
This case study reviews issues and experiences involved with farmers’ market manager turnover and captures lessons learned
at four farmers’ markets in North Carolina. The findings presented here are based on existing research, our surveys of past and
current managers, and informal conversations with market stakeholders.