‘Helping’ is temporary. It creates a power dynamic, an authority figure and a sense of dependence. ‘Helping’ implies that people cannot ‘help’ themselves. I am not here to ‘help’ farmer-veterans. I am here to remind them of the power they already have and connect them with the means to use that power.
Ninety-seven percent of the chicken we eat is produced by a farmer under contract with a big chicken company. In 2015, people consumed 112,000,000 metric tons of chicken globally. That’s an unfathomable quantity. So here’s one way to visualize it: That amounts the weight of two-thirds of all the cars on the road today in the United States—in chickens.